Fujifilm India Private Limited, a pioneer in imaging and healthcare technologies, in line with its ‘Don’t Just Take, Give’ motto has pledged to spread positivity and joy in these unforeseen times with its new campaign ‘Connecting Hearts’, a CSR initiative to help improve the disconnect between patients and doctors. To reduce anxiousness among patients and help them combat COVID with congeniality and affection, Fujifilm has introduced a unique patient-focused program by sharing instax cameras and films at hospitals to spread smiles across doctors and nurses working on the frontline during these times.