In line with its ‘Don’t Just Take, Give’ motto, Fujifilm India has pledged to spread positivity and joy in these unforeseen times with its new campaign ‘Connecting Hearts’, a CSR initiative to help improve the disconnect between patients and doctors. To reduce anxiety among patients and help them combat Covid with congeniality and affection, Fujifilm has introduced a patient-focused program by sharing instax cameras and films at hospitals to spread smiles across doctors and nurses on the frontline during these times.