Fujifilm India launches ‘Connecting Hearts’ campaign
In line with its ‘Don’t Just Take, Give’ motto, Fujifilm India has pledged to spread positivity and joy in these unforeseen times with its new campaign ‘Connecting Hearts’, a CSR initiative to help improve the disconnect between patients and doctors. To reduce anxiety among patients and help them combat Covid with congeniality and affection, Fujifilm has introduced a patient-focused program by sharing instax cameras and films at hospitals to spread smiles across doctors and nurses on the frontline during these times.